Did you know there is a good way of displaying Irvines individual pies and a not so good way? I must admit that until now I had never thought about it. But trust me a merchandiser who takes the time to display the pies the right way is gold. I am not going to let you guess what type of merchandiser I am.
But there you go, I now get excited when I see a nice row of pies. And not just because hmmmm pies, but because it means one of my people is doing a great job. I love that, and I take a photo.
And when I am getting a gazillion calls on Monday morning telling me all the things that my people did or didn’t do on the weekend, I can get my phone out and look at my photos and go hmmmh pies – hmmmm well displayed pies. The best kind .